Heat pump program news and marketing for Canadian installers

What we report

The short answer: provincial and utility programs, federal intakes, cold-climate standards and product lists, and the deadlines inside them.

Recent stories include Quebec's new bonus for older rental multiplexes, Yukon's Dependable Grid rebates for dual-fuel systems, two Manitoba bonuses running to March 2027 and the criteria behind NRCan's cold-climate product lists. The full list is in the newsroom.

What you will not find here: rewritten press releases without dates, guesses about programs that haven't been published, or quotes we didn't read in the source.

Why installers read it

Because a rebate you hear about late is a rebate your competitor sells first.

Here is a worked example. Suppose your average air source job is worth $14,000 and you close one in four qualified enquiries. If a new program brings you 20 extra enquiries in a season, that is about 5 jobs, or roughly $70,000 in revenue, from simply being the first local site with a clear, accurate page on it. Change the numbers to your own; the logic holds. The reverse is also true: an outdated "up to $15,000" banner after a program closes costs trust with every visitor who reads it.

How we help installers market heat pumps

The newsroom is the research desk; the services are where it becomes leads.

• Program landing pages: one plain-language page per program you can sell, with eligibility, as-of dates and a clear next step.
• Heat pump SEO: content and local search built around what homeowners in cold towns actually type.
• Google Ads for heat pump installs: budgets and messages that change when a program opens or a deadline nears.
• Installer websites: a site structure that makes dated updates a five-minute job.

We cover every region, from BC's income-qualified program to Atlantic oil conversions. See our coverage pages.

Proof from our HVAC work

The results below come from heating companies we have marketed, named and linked so you can check them.

• CanroHeat.ca achieved 250% lead growth.
• Leads at HeatLand rose 300% in 6 months, supported by a heating content library of 850+ SEO articles.
• BCWide.ca tripled its leads (3×) in 90 days.
• Roma Heating & Cooling grew organic traffic 400% in 12 months.

These are past results, not promises. The results page explains what each one shows and what transfers to a heat pump business. More case studies are on HVAC.Agency.

Who is behind HeatPumpNews.ca

A Canadian team, headquartered in Vancouver, BC, and part of the Sedighi.ca and SAZ.ca group.

The work is led by Ali Sedighi, MBA in Technology Management, who has 17+ years of experience in digital marketing, starting in 2007, and has built 150+ live HVAC websites. HeatPumpNews.ca belongs to the HVAC.Agency family of services. Read more about us.

How to use this site if you are short on time

Three habits get most of the value in a few minutes a month.

1. Check the newsroom when the season turns. Before autumn and again in late winter, scan the newsroom for programs in your province. Those are the months when intakes and deadlines move.
2. Read your region page once a year. Each coverage page sets out the programs, regulators and buyer mix for one province or the North, with as-of dates.
3. Compare your website with the latest story. If your site mentions a program, check its amount and date against our report. If they differ, update your page before a homeowner notices.

Installers who do this rarely get caught advertising an offer that has ended.

Pricing and how to start

Plans from $2,998/month. Websites from $3,500.

Prices are in Canadian dollars, and Canadian clients add GST or HST at their provincial rate. Every engagement opens with a 7-day free trial (no credit card, no lock-in), in which we audit your marketing, test how your website performs, analyse your search visibility and benchmark you against local competitors. The pricing page sets out the plans. Common questions are answered in the FAQ, and you can reach us through the contact page: call, text or email.