Rebate and program landing pages for heat pump installers

What it is

The short answer: a factual, dated explainer that ends in a clear next step with you.

Each page covers one program, for example Ontario's Home Renovation Savings heat pump rebate or Hydro-Québec's LogisVert grant. We read the official guide, summarise the rules in plain language, and show a worked example of the amount using the published rates. Our Ontario rebate explainer shows the style.

What it isn't: a promise. The page never says a customer will qualify, and it never states an amount without the date we checked it.

Who it's for

Installers who are registered with, or regularly sell under, one or more heat pump programs.

That includes contractors on a program's participating list, firms doing oil-to-heat-pump conversions, and companies selling to landlords or building owners under multi-unit offers such as Quebec's multiplex bonus. If you only sell without incentives, start with heat pump SEO instead.

What's included

Everything needed to publish, track and maintain the pages.

1. A program audit. Which programs you can sell in each town you serve, and which ones your competitors explain badly.
2. Page writing. One page per program, plus a local overview, with FAQs written from the questions your office actually hears.
3. Eligibility checklists. Short lists homeowners can run through before calling, so the calls you get are better.
4. Schema and internal links. FAQ markup and links from your service and town pages.
5. Tracking. Calls, texts and emails from each page, tagged by program.
6. Monitoring and updates. We watch the administrator's pages and update yours when terms change.

Timeline

Most installers see the first pages live within two to three weeks.

• Week 1: audit and outline; you confirm which programs you're registered for.
• Week 2: drafts for your review; we check every number against the source.
• Week 3: pages published, tracking live.
• Ongoing: monthly checks, plus same-week updates when a program changes.

How results are measured

By enquiries, not page views.

We report the number of calls, texts and emails from each program page, the share that became booked estimates, and the search terms that brought visitors. A useful benchmark to set with your office: if a page brings 15 enquiries a month and you book 40% of them, that's 6 estimates from one page. Track it for three months before judging.

An example outline

Here is the skeleton we start from for a single program page.

1. One-paragraph answer: what the program pays, who runs it, and the date we checked.
2. Who qualifies, as a short checklist.
3. A worked example using the published rates.
4. The steps in order, marking which ones the installer handles.
5. Common reasons applications fail.
6. A short FAQ, then your call, text and email buttons.

Mistakes to avoid

Most program pages fail in one of four ways.

• No date. A page without an as-of date looks abandoned, even if the numbers are right.
• Stale offers. Leaving "up to $15,000" on a page after an intake closes, as happened with oil-to-heat-pump advances in New Brunswick, damages trust.
• Copying the administrator. Pasting the program's wording helps nobody. Homeowners need your town, your process and your next step.
• Implying approval. Never write "you qualify" or "get your rebate". Write what the rules say and who decides.

To see how this fits with other services, read the services overview or the pricing page. Then call, text or email us; the 7-day free trial includes a program audit.