Heat pump marketing in Canada has one feature most HVAC marketing lacks: the offer changes under your feet. A program opens in Quebec, closes in New Brunswick, adds a bonus in Manitoba. Our four services are designed around that. Choose by asking one question: where are you losing the homeowner today, before they find you, when they land on your site, or when they compare you with the next installer?
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Rebate and program landing pages for heat pump installers
Pages that explain each provincial or utility heat pump program to homeowners in your area, with as-of dates and a clear next step.
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Heat pump SEO for cold-climate markets
Rank for the heat pump searches homeowners in your towns actually type, from cold-climate models to oil conversions.
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Google Ads for heat pump installs
Campaigns that change budget and message when a program opens, a deadline nears or a cold snap arrives.
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Websites for heat pump installers
A contractor site built to carry dated program updates, proof of your installs and a one-tap call, text or email.
Program landing pages
Choose this first if homeowners ask you about rebates you don't explain anywhere online.
A program landing page explains one program in plain language for your service area: who qualifies, what it pays, what the homeowner must do first and what you handle. Each carries an "as of" date and a link to the administrator. It is the fastest way to capture searches like "heat pump rebate [City]" and to stop answering the same questions on the phone.
Best for: installers registered with a program such as Ontario's Home Renovation Savings, BC's Energy Savings Program or Efficiency Manitoba's rebate.
Heat pump SEO
Choose this if you want a steady stream of organic enquiries that doesn't stop when you pause ad spend.
Heat pump SEO covers your Google Business Profile, local service pages for each town you serve, and content that answers cold-climate questions honestly: sizing, backup heat, noise, oil-tank removal. It takes months, not weeks, but it compounds. See what it did for Roma Heating & Cooling, which grew organic traffic 400% in 12 months.
Best for: established installers with capacity to take on more work year-round.
Google Ads for heat pump installs
Choose this if you need calls in the next few weeks, or if a deadline is coming.
Heat pump Google Ads target people searching to buy or book now. We structure campaigns by fuel and program, because an oil-heated home and a gas-heated home are different offers in most provinces, and we change budgets when a program opens, closes or nears its deadline.
Best for: seasonal pushes, new territories, and the months before an intake closes.
Installer websites
Choose this if your current site is slow, hard to edit or doesn't make it obvious how to call.
An installer website is built for dated updates: a program section you can edit in minutes, service pages per town, and a call, text and email button on every screen. Websites are one-time projects: Essential from $3,500, Professional from $6,500 and Enterprise from $12,500, each with monthly hosting and maintenance.
Best for: installers whose site is the bottleneck for every other service.
Questions to ask before you choose
Three questions settle most decisions in a few minutes.
- Where do your current enquiries come from? If you can't answer, the first job is tracking, which every service includes.
- Which programs can you sell, and when do they change? Program-heavy markets such as Quebec and Ontario reward dated program pages early.
- How many more jobs can your crews handle? There is no point buying enquiries you can't schedule. We size every plan to capacity.
Our newsroom is a free way to see how fast programs move in your province before you commit to anything.
How the services fit together
Most clients combine two: a website or program pages first, then either SEO or ads.
| Your situation | Start with | Add next |
|---|---|---|
| Good site, no program content | Program landing pages | Heat pump SEO |
| Weak or outdated site | Installer website | Program landing pages |
| Need calls this season | Google Ads | Program landing pages |
| Expanding to new towns | Heat pump SEO | Google Ads |
Monthly plans bundle these services; see pricing. Our results from HVAC work are on the results page. To talk through which fits, call, text or email us via the contact page.
Frequently asked questions
Which service should a small installer start with?
Usually program landing pages on your existing website, or a new site if yours can't be edited easily. Paid search comes next if you need calls this season rather than next year.
Do you install or service heat pumps?
No. We are a marketing and business consulting service for installers. We do not install, repair or service any equipment.
Can I buy one service on its own?
Yes. Websites are one-time projects from $3,500, and monthly plans start at $2,998. Your proposal sets out exactly what is included.
How do you measure whether a service works?
By calls, texts and emails from real homeowners, tracked by source, and by how many of those become booked estimates. Rankings and clicks are reported but are not the goal.