An installer website is the home base for everything else in heat pump marketing: the place every ad, profile and search result sends people. For a heat pump company, it has two jobs most HVAC sites don't do well. It must carry program information that changes several times a year, and it must make it obvious, on a phone, how to call, text or email you.
What it is
The short answer: a conversion-focused contractor site with a program section built for frequent, dated edits.
Each site includes service pages (ductless, ducted, dual-fuel, ground source, oil conversion, as you offer them), town pages, a program section and proof from your real jobs. Every page has a visible "last updated" date where it matters, so a homeowner knows your rebate information is current.
Who it's for
Installers whose current site is slow, out of date, hard to edit or unclear about how to reach you.
If your site still advertises a program that closed, or needs a developer every time a number changes, it is holding back every other service. Once the site works, add program landing pages or heat pump SEO.
What's included
Three packages, all one-time builds with monthly hosting and maintenance, from the HVAC.Agency price list.
| Package | Price | Scope | Hosting and care |
|---|---|---|---|
| Essential | $3,500, paid once | five to seven custom pages for a single-town installer, live in two to three weeks | $149/month |
| Professional | $6,500, paid once | ten to fifteen pages tuned for enquiries, live in three to four weeks | $249/month with conversion tuning |
| Enterprise | $12,500, paid once | no page or location limit, for multi-branch installers, live in four to six weeks | $449/month, fully managed |
Every build includes mobile-first layout, call, text and email buttons on every page, call tracking, FAQ schema, speed optimisation and a program section your office can edit. Prices are in Canadian dollars; Canadian clients add GST/HST for their province.
Timeline
From two to six weeks, depending on the package.
- Discovery: services, towns, programs you're registered for and the photos you have.
- Structure and copy: page plan and drafts for your review.
- Design and build: mobile first, then desktop.
- Launch: redirects from your old site, tracking checks, Google Business Profile link.
- Care: hosting, updates and monitoring on the monthly plan.
How results are measured
By the share of visitors who contact you, and by where those contacts come from.
We measure calls, texts and emails per 100 visitors, by page and device, before and after launch. A worked example: a site with 1,500 monthly visitors converting at 2% produces 30 enquiries; lifting that to 3% adds 15 enquiries a month without one more visitor. For context from our HVAC work, BCWide.ca achieved 3× leads in 90 days.
What a heat pump installer's site needs that others don't
A furnace or AC site can be static for a year. A heat pump site can't.
- A program section with dates. One block per program you sell, each with an as-of date and a link to the administrator, editable without a developer.
- Fuel-specific pages. Oil, electric baseboard, propane and gas-heated homes face different offers in most provinces, so they need different pages.
- Cold-climate proof. Photos and short write-ups of your own winter installs, with the model and the town, carry more weight than any manufacturer brochure.
- Equipment honesty. If a model you sell drops off a qualifying list, the site should change the same week. Our report on NRCan's eligible lists explains how often those lists move.
Mistakes to avoid
These cost installers the most enquiries.
- Hidden phone number. On mobile, the call button belongs on every screen.
- Undated rebate claims. An amount without a date reads as a guess. See how we date facts in our Yukon Dependable Grid report.
- Slow pages. Large images and plugins slow phones down; homeowners leave.
- No real proof. Photos of your own installs beat any stock image.
See the services overview and pricing, or call, text or email us to start the 7-day free trial.
Frequently asked questions
How much does an installer website cost?
Essential costs $3,500 once, for 5–7 pages in 2–3 weeks, plus $149/month hosting and maintenance. Professional is $6,500 for 10–15 pages, plus $249/month. Enterprise is $12,500 for unlimited pages and locations, plus $449/month. GST/HST is added by province.
Do I own the website?
Ownership terms, including your domain, content and accounts, are confirmed in writing in your proposal. Ask us about them during the free trial.
Can my office update program amounts themselves?
Yes. Program sections are built so a non-technical person can change an amount or date. We also handle updates for clients on a monthly plan.
Will you use stock photos of installers?
We prefer your real installs and team. Stock images, if used at all, are never presented as your crew or your jobs.