Heat pumps in Quebec: an electric province with capacity-based grants

The Quebec market and its buyers

The answer first: baseboard homes, electric-furnace homes and rental multiplexes are the three markets that matter.

• Baseboard-heated houses and condos. Wall-mounted units are the natural fit. The pitch is lower winter bills and summer comfort.
• Electric forced-air homes. Central heat pumps replace or work with an electric furnace.
• Older rental multiplexes. A distinct B2B audience of building owners, now with a bonus aimed squarely at them. See our story on the Quebec multiplex heat pump bonus.
• Small commercial buildings. Served under Hydro-Québec's separate business program, which we cover in Solutions efficaces changes from March 2026.

Climate and seasonality

Quebec winters are cold and snowy, with a long heating season that gets harsher outside the St. Lawrence lowlands. That puts cold-climate performance at the centre of every quote, and it is also why LogisVert pays more than twice as much for cold-climate units. Summer heat waves drive cooling demand and a burst of installs; autumn is when rebate-led messaging works best.

Programs to watch, as of October 2026

Hydro-Québec's LogisVert guide, version 1.10 dated 2026-09-15, sets the rules installers need:

1. Grant amount. $50 per 1,000 BTU/h at -8°C for an ENERGY STAR unit; $120 per 1,000 BTU/h for an ENERGY STAR cold-climate unit.
2. Equipment. New, ENERGY STAR certified, with an outdoor unit of at least 12,000 BTU/h in cooling mode, bought in Quebec or from a Quebec-based seller.
3. Contractor. Registered with the Registraire des entreprises, holding the right RBQ licences, and a member of its sector's corporation.
4. Timing. The request must reach Hydro-Québec within nine months of installation.
5. Multiplex bonus. For installations from 2026-06-15, an extra $100 per 1,000 BTU/h for cold-climate wall-mounted units in eligible older multiplexes in designated zones, for a total of $220.

The former Chauffez vert aid for replacing oil or propane systems stopped accepting applications after 2026-03-31. The federal oil-to-heat-pump grant also closed in Quebec on 2026-07-31. Confirm every current term with Hydro-Québec or the government before quoting.

Regulators and language

The RBQ licenses contractors, and the CCQ certifies construction-industry workers. Language rules for commercial communication are set out by the OQLF. We name these bodies and plan around their existence; legal and compliance questions go to them or to a qualified adviser.

How we would market a Quebec installer

1. French-first everything. Pages, ads, Google Business Profile and quote follow-ups written in Quebec French, with English as a second option where it helps.
2. A grant calculator page. A plain explanation of "dollars per 1,000 BTU/h at -8°C" with a worked example and an as-of date. See program landing pages.
3. An owner-focused multiplex funnel. Building owners need eligibility checks, tenant-bill explanations and a direct line to a senior estimator.
4. Show the RBQ number. It is required on the invoice anyway; put it on the website too. Our installer websites do this by default.

Results from our HVAC work include HeatLand, with a 300% lead increase in 6 months. See results, or call, text or email about your Quebec market.